SBTech expands its US business with hire of Joann Pierce
2 minutos de lectura
(Las Vegas).- SBTech – a global leader in omni-channel sports betting and gaming, whose proprietary technology powers some of the largest sports betting platforms – has named Joann Pierce as a Business Development Executive, USA.
In her new role, Pierce will focus on development and growth in up and coming regulated markets by creating long-term value for SBTech and future sportsbook Gaming operators. Prior to joining SBTech, Pierce was an independent contractor for ISI Race and Sports, Ltd., where she provided guidance in sales, marketing and relationship management for the company’s expansion of risk management services and retail sports into the US market.
“We are excited to have Joann onboard as she has extensive experience in sports technology and the gaming sector,” said Richard Carter, CEO. “SBTech is focused on expanding our team and business here in the United States and we know that Joann will be perfect addition for us to accomplish this goal.”
Pierce also has several years of experience in the gaming and software industries, including senior roles at Crystal Decisions, a Seagate company and WMS Gaming, where she held management positions in sales, account management, territory development and deployment of recurring revenue products.
“I am excited to take the next step in my career with SBTech to help lead their expanding US business development team,” said Pierce. “It’s an exhilarating time in the sports betting and gaming industry and I look forward to utilizing my knowledge and experience
The addition comes at a pivotal time as the sports betting industry rapidly expands in the US. SBTech continues to maximize its presence and its partners in the US through their innovative technology that helps make sports betting simpler.
Categoría:Others
Tags: SBTech,
País: United States
Event
SiGMA Central Europe
03 de November 2025
Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results
(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.
Thursday 20 Nov 2025 / 12:00
SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan
(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.
Thursday 20 Nov 2025 / 12:00
Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.
Wednesday 19 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

